Looking for ways to expand your venture? Well, you must look for ways to generate leads to scale up your business. Generally, lead generation is of two types: inbound and outbound lead generation.
This article shall talk about the difference between inbound and outbound lead generation. Plus, we will give you 8 effective tips to increase the outbound lead generation of your business.
What is Outbound Lead Generation?
Outbound lead generation is the procedure of obtaining leads by manual targeting, prospecting and contacting a potential lead. Let us quickly walk through the main characteristics of outbound lead generation.
- Permission:If you reach out to a person without their will or permission, you are carrying out an outbound lead generation.
For instance, if a customer willingly asks for information regarding your business or expects regular updates, that are certainly not an outbound sale.
- Paid vs Organic: Marketers are often confused with paid and unpaid lead generation aspects. Usually, they think paid lead generation means outbound and organic means inbound, but lead generation is much more complex than that.
Difference between Outbound and Inbound Lead Generation
The main difference between inbound and outbound lead generation is based on the permission of people. If you contact potential leads without their permission, that would be counted under outbound lead generation. However, when there is a concrete agreement between the business and the customer, for example, the customer willingly subscribed to the updates, that becomes inbound sales.
In the case of B2B industries, inbound lead generation works perfectly when done precisely. However, outbound techniques can also be effective when used on other businesses. In B2C industries, customers prefer inbound sales because:
1) It’s less salesy
2) It’s not as irritating as spam.
Benefits of Outbound Lead Generation
- Speedy Sales: This approach generates leads faster, especially if you target people in need or prefer your product or service. It, in turn, will increase your sales and return on investment.
- Creates Brand Awareness:Outbound strategies are a great way of creating brand awareness. You can easily introduce your business by a simple conversation, and your job is done! You will easily get the prospect’s attention for months.
- Expands Business in Overseas:If you wish to expand your business abroad, you can always analyze how successful your business will be by trying outbound lead generating strategies.
8 Outbound Lead Generation Strategies in 2022
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Cold calls
Motive- Convince potential leads.
A cold call refers to an unsolicited call (phone call) from a business salesperson to a potential customer in an attempt to sell products and services.
Also known as telemarketing, this is a legit way of calling up potential leads and convincing them into using your product and services. Though it is not a popular strategy for generating leads, still it is a good way of targeting buyers and engaging them.
Cold calls help you- a) attract prospects b)engage buyers.
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Cold Emails
Motive- Creating Brand awareness
You send an email to people or potential leads who have almost none or little knowledge about your business. Keep in mind a few factors before drafting the email and hitting the send button:
- Make sure to add a subject line, possibly an open loop.
- A right contact address
- Keep the message clear and concise
- Personalize
- Do not spam
- Maintain follow-ups
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Personalization
Motive- To create a bond between the buyers and the sellers.
It is a strategy that will never die. Try developing the buyer’s persona of your target audience and extracting as much information as possible; this will help you develop more ideas to establish a trustworthy relationship with your customers.
Personalization helps you – a) enhances Customer Experience, b)Shows the value of your product or services to the lead c) Increases sales.
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Automate:
Motive- To optimize workflow.
Marketing automation is one of the most effective strategies for your outbound lead generation campaigns. Hence, CRM or Customer Relationship Management software has become an integral part of the lead generation process.
Automation helps you – a) Save time, b) Cut down manual tasks c) Analyze KPIs.
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Multichannel marketing
Motive- Reach a wider audience.
82% of buyers have agreed to meet the salesperson after a series of contacts via cold calls, cold emails, target ads, content syndication etc.
Multichannel Marketing helps you – a) Increase Customer Retention Rates b) Spread company awareness c) Chalks out the customer journey.
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PPC (Pay Per Click)
Motive- Creating brand awareness
PPC advertising is a great way of bringing out your brand’s name in front of new or potential leads. This strategy mainly targets people who do not know your business or what your business does. The concept of PPC is pretty simple: You pay every time a user clicks on your online adverts.
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Content Syndication
Motive – Reach out to the target audience using content.
Content syndication is the process of disseminating your content in multiple ways to reach your target audience. Almost 65% of the businesses use content syndication as a core part of their lead generation process.
Content syndication helps you- a) boost content ROI, b) Create brand awareness c) Gain credibility.
Many businesses or freelancers provide good content syndication services. Hence if you are not confident with your content, you can easily contact them.
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Referral Marketing
Motive- Recommendation to people in contact with existing customers
Referral Marketing refers to a strategy when a brand encourages its customers to refer and recommend its goods or services to its existing customer in return for some reward such as a free subscription, a discount etc.
Explore Your Business with Outbound Lead Generation
If you have just started your own business or start-up and are looking for potential leads, get in touch with an outbound lead generation provider and see the magic. Outbound lead generation has proved multiple times that they are effective enough to generate useful leads if done properly.
At Faith Call Center we provide you with top-notch lead generation services. For more information, contact us today!