Marketing Qualified Lead (MQL) Generation

Marketing Qualified Leads – Understanding the Term

Customers are the lifeline of your business. There needs to be a close coordination between the sales and marketing departments of your company for you to be able to convert leads into long-term customers. Based on the web pages a person has visited, the content they have downloaded and the way they have engaged with other online materials related to the business, you can easily get a lot of insight into their prospect as a lead. They help you determine the leads who are more likely to become a customer as compared to the others in the pool of visitors and they are known as marketing qualified leads.

How to Determine Marketing Qualified Leads

Marketing qualified leads (MQL) perform one or more of the following actions:

Download trial software or free e-book
Use software demos
Fill out online forms
Submit email address for a newsletter or mailing list
Mark items as favorite or add items to a wish list
Add items to the shopping cart
Revisit your site or spend a lot of time there
Click on an ad to find your site
Contact you to request more information

Though not a comprehensive list, it can give you a fair idea of who the MQLs are. Closed loop analytics give you the entire lead intelligence information. Combined together with other information such as product delivery and demographics you will be able to segregate the strong leads. Sit down to discuss and decide with your sales team as to which demographics, activities and behaviors make for an MQL. Once you are clear on the definition of an MQL for your company, you can assign point values for the various factors and create a lead scoring system.

The Benefits of Marketing Qualified Leads

Based on the lead scoring system, you can get a list of marketing qualified leads. When your sales team gets this list of high-quality leads, their productivity is sure to see a spurt and consequently your business and profit will grow too for the simple reason that MQLs will be more receptive to your sales pitch as compared to others.

Working with Faith Call Center

At Faith Call Center, we understand that every business is different and even within the same industry the dynamics are different. We cater to your specific needs and help you create a healthy and functional sales pipeline with a strong lead program. We can help you develop a definition for your own marketing qualified leads which will help you weed out the low-quality leads and focus on the high-quality ones. A professional touch, strong and long term marketing strategy, higher conversion rates, lower costs are some of the benefits of your association with Faith Call Center.

Request a free consultation today and try Faith Call Center to identify the marketing qualified leads and engage them fruitfully.